Two big competitors, Google and Facebook have announced yesterday, that the "Facebook Ads" will be sold by Google. Google's DoubleClick bid manager will sell Facebook ads which will be able for marketers to buy ads for Facebook's Ad exchange platform.
Google's DoubleClick is a type of ad technology foundation to create, transact and manage digital advertising for buyers, creators and sellers.
Google says, "Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange…we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager.”
The FBX was launched by Facebook in June 2012. This let advertisers to buy cookie based re-targeted ads on Facebook's site. Due to this, now the advertisers can go via Google's DoubleClick to purchase inventory.
Google added that FBX ad inventory would become available through its platform in the forthcoming months.